Stique Limited is a British cycling accessories business based near Cannock Chase.

Our team is made up of cycling enthusiasts, design junkies and manufacturing obsessives. Everything we sell is made in the industrial heartland of England, mainly in Cannock but also from Sheffield down to Worcester.

We come up with ideas, we design and engineer them, prototype them and then test our new products in the French Alps, on sportives in Britain, following The Dog and The Monkey on the (Cannock) Chase, and cyclo-crossing our way round the fields and tracks of the Midlands. We've also cycled to work on the busy streets of London, so we have an idea of cyclists' needs.

Our mission is to disrupt, to challenge and yet to please. We plan to do this by thinking hard(-er?) about what cycling accessories are really all about; how they're really used, not how manufacturers think they should be used.

But we don't just want our products to be useful: we want them to feel and look good too. So we spend time thinking about these aspects when we're designing them.

With backgrounds in design, manufacturing and sourcing, we're also business people. And we make it our business to manufacture our products in the UK. Why? Because we've done the extended supply-chain stuff and we feel it doesn't offer the flexibility, the consistency of quality and the speed of change that we need.

The idea that 'low cost' manufacturing is only available outside of the West is, we feel, an outdated view of the world. With lean manufacturing and compressed supply chains, we believe the West can deliver innovation and quality in half the time, and at no additional cost when the whole process is considered.


Why 'Stique?

Our name comes from the love of the bicycle, a thirst to break new ground for bike riders, and the sweat, toil and sacrifice personified by the legendary domestiques.

Road bike, mountain bike, cyclocross or urban – we don’t care, as long as we’re busting a gut to support your ride.